Speech Proposal

             The company that I chose was Becks Hybrids which is a seed company in the Midwest and has just recently expanded into Iowa.  There are a few reason why I chose Becks Hybrids to do my speech on one of the reasons is because the farmer that I worked for in high school just recently started selling Becks seed.  Another reason Becks came to mind when this project was assigned was because it is in a sense a fairy tale story of a small family owned business competing with the “big boys” and succeeding.  I think a major factor in Becks being able to compete with the competition is due to the ethos of the company as a whole.  In the Midwest when people say the word farming three words come to my mind that have been instilled in my mind by growing up in a farming community and those are faith, family and farm.  Those three words happening to be the foundation that Sonny Beck built his company on nearly 100 years ago and I think it is playing a big role in the success of the company.

               The advertisements that I am planning to use for my speech are some videos and Beck’s 2015 product brochure.  In both of these advertisements that Becks produce both have a huge amount of ethos in them from interviewing farmers and the three f’s that they built there company on. The outside sources I have collected for my project do a great job of explaining why Becks is a company that will be around for a long time and are establishing a strong hold in the seed market.  Also one of my outside sources will be my former employer who has seen first-hand the qualities that Becks highlights in there advertisement.

               My thesis will be that the success of Becks advertising is in response to the ethos of their advertisement and how it relates wonderfully to their audience.  To support my thesis I will use the quotes that they use in their brochure as well as the first-hand experiences of my employer.  The use of both will work great together because your advertisements can say all these things, but it’s what people think your company when they experience it that matters.  Finally some visual aids that I want to use are hat that seed dealers from becks would hand out to customers because that is a key way seed dealers get there name out there to farmers.